Introduction
SunFuel Electric operates across digital and physical EV charging experiences. The goal was to unify its brand presence across all customer touchpoints.
Year
2020
Duration
14 weeks
Client
SunFuel Electric
SunFuel Electric
Unified identity system for an evolving electric mobility brand. Distinctive positioning within a saturated EV charging landscape.
Challenges
Unify fragmented brand touchpoints under one cohesive system.
The company had inconsistent visual expressions across digital platforms and physical installations. Additionally, it operated in an oversaturated EV market dominated by predictable blue and green palettes.
Solutions
Established a distinctive and unified brand language.
We developed a comprehensive brand book and social media strategy anchored in an unconventional yellow primary palette. This strategic color shift differentiated the brand while aligning all digital and physical assets under one coherent system.
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